Volkswagen

Volkswagen: Operational unification with WAAPITI. More efficiency, better experience.

Brands such as Volkswagen have relied on TMM as a single supplier to unify the customer experience across their entire dealership network. The proposal was to centralize their communication strategy and elevate the customer’s visit to a memorable moment through technology and sensory marketing.

To achieve this, we migrated their system to our integrated WAAPITI platform, as the sole provider of experiential services.

150 Dealerships with different screen formats and digital lecterns.

Fragranced installations. Custom fragrance creation and olfactory gadgets.

Facilities with integrated musical ambience.

How did we do it?

We integrated 600 screens, of different formats and digital lecterns, in 150 different dealerships. WAAPITI allowed us to segment content by location and ensure its correct reproduction with a monitoring system and real-time alerts.

We create a tailor-made scent that ambiences 120 dealerships. We also design customized olfactory gadgets, for an experience inside and outside the dealership.

We also implemented an integrated musical ambience in 95 of its facilities, to envelop the space in a unique and unmistakably Volkswagen atmosphere .

A space where technology and synchronization create experiences.

A space to understand the power of technology, synchronization and sensory experiences.

You will discover our customized solutions and experience firsthand how our technology transforms experience spaces. Sensory Sync is a space for connection, you will have the opportunity to discover the latest developments in the sector and share knowledge with other professionals.