In a market as competitive as the fashion market, differentiation is key. For an Italian brand like Benetton, with more than 50 years of experience, it is essential to adapt to new trends and market needs.
We created a 360° strategy that merged technology and emotions to build an interactive space.
Intelligent programming by country, language and assortment.
Musical ambience synchronized with the video and aromatization of the space.
Flagships fully equipped by TMM in Spain, Portugal, France and Italy.
We equipped 3,000 stores with a system of LED and LCD screens centrally managed through our WAAPITI platform software. The layout included large LED screens in the columns, LCD screens in the sections (baby, children, women’s and men’s), and touch screens to measure customer satisfaction.
Intelligent programming by country, language and assortment was also included. We also included additional services of musical ambience synchronized with the video and aromatization of the space. And fully equipped flagships by TMM in Spain, Portugal, France and Italy.
