Alain Afflelou is one of the European leaders in optics and hearing aids, with more than 350 stores nationwide. To increase its added value, optimize its communication and improve its presence at the point of sale, it chose TMM as its strategic technology partner.
The project consisted of the complete migration of 380 opticians to our WAAPITI platform, modernizing their storefront network with double-sided displays. And most importantly, redefining their content strategy.
Migration to Waapiti from another CMS provider
Displays in showcase
Segmentation
and intelligent programming
380 optics from another CMS provider
Thanks to WAAPITI’s intelligent tag programming, the efficiency of the marketing and communication team was exponentially improved. This tagging system significantly reduced the time spent on programming content and minimized human error.
In the same way, we managed to modernize your shop windows. We installed double-sided displays in more than 350 stores in Spain. Thanks to this, Afflelou has greatly improved its brand presence at the point of sale. As well as the different communication strategy for what is communicated on the street and what is communicated inside the store.
