Nude Project, the streetwear phenomenon with an unstoppable community, needed a digital solution that spoke their language: agile, authentic and with total control. To bring the powerful identity of their online universe to their physical stores, they chose our Waapiti platform.
Installation of players for screen management in all locations.
Creation of channels by location, allowing to adapt the content to each store according to city, public or local campaigns.
Total autonomy for the communication team, always maintaining brand coherence.
We offered them the key tools for their own communication team to manage content autonomously, streamlining processes in all their locations and maintaining brand consistency. To this end, we installed players so that they could have total control in uploading and scheduling content.
We also created location-specific channels, which allowed us to adapt the content to each store according to the city, audience or local campaigns. Thus, we offered a solution that reinforces Nude Project’s aesthetics, connects with its community and allows for agile communication and control in all its points of sale.
